A page 13 article in my Kalamazoo Gazette invited readers to "Get ready for a freaky cool deal at Jimmy John's. $1 subs for everyone!" The story went on to describe what sandwiches were included, for whom, and when.
Seemed strange to me that a daily paper would run a pr piece for a fast-food restaurant as a news item. When I got to page 18, the motive was revealed. Profit had overcome good journalism, something becoming common nowadays. Jimmy John's had paid the Gazette for a full-page color ad proudly announcing "Customer Appreciation Day Today Only!" The news item was a little kickback.
The ad said a customer could buy one of seven types of subs for $1 at a participating store today only from 11 a.m. to 2 p..m. (emphasis added).
Just happens beautiful wife Sandy and I planned to be shopping close to a Jimmy John's around noon and would be doing lunch in that area. Jimmy John's opened a new outlet near us this year, and we've found their sandwiches to be first-rate. What a deal! A nice lunch discount had dropped in our laps.
Except that it hadn't. Our newspaper never is delivered before 3 p.m. on a weekday. Hundreds, perhaps thousands, of Gazette subscribers have similar delivery times. Sure enough, 2 p.m. was long past today when I received the generous offer.
One might ask Jimmy John's advertising department: "What took you so long to understand you've antagonized customers instead of pleasing them with the worst possible timing of an appreciation day ad?" The Gazette advertising department might well consider the same question.